New Store Mirrors Customers’ Mobile Lifestyle, Focuses on Customer Experience
YORK, PA, AUG. 29, 2015 – Visitors to AT&T’s new York-area store will be some of the first to experience a shopping transformation. The new store at 300 Town Center Drive is designed so they can explore and interact with the latest technology.
Customers can check out solutions, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.
- Connected Experience Zone: “lifestyle vignettes” show how products can be used everyday. It highlights music, home security, entertainment and more.
- Community Zone: visitors can shop and play at interactive “community tables.” It displays apps, accessories and devices so customers can see how they can work together.
- Explore Zone: “explore walls” show a variety of AT&T’s devices and accessories next to digital monitors explaining how they work.
“Shoppers at our York store will have an interactive experience that fits their mobile lifestyle,” said Tiffany Baehman, vice president and general manager, AT&T Liberty States. “We want to provide an exceptional experience, and we’ve been working hard to take our stores and network to a new level here in York.”
A Better Experience
Customers will be able to have a mobile shopping experience. Instead of “cash-register” counters, they’ll find round café-style “learning tables.” They can chat with a AT&T retail consultant there to ask questions or learn about a product or service. All retail consultants carry a tablet so they can to help customers anywhere in the store.
The store uses digital signage, e-brochures and interactive video monitors to give customers they information they want at their fingertips.
During a special grand opening celebration today, the company also announced a $10,000 contribution to Junior Achievement of South Central Pennsylvania to support the Science, Technology, Engineering and Math (STEM) Summit, which helps introduce York area students to STEM-related concepts and careers.
“At AT&T, we’re doing our part to create jobs and opportunities for Pennsylvanians, and this new store is another example of our efforts,” said David Kerr, regional vice president for AT&T. “We also are investing in people by supporting programs where our employees live and work. Our latest contribution to Junior Achievement is an investment in the future of our region and our Commonwealth.”
The contribution is part of AT&T’s Aspire program, one of the largest corporate commitments focused on helping more students graduate from high school ready for college and careers.
“This year, JA of South Central PA will reach 54,000 students with our education programs. We could not have accomplished this without companies like AT&T and their generous volunteer and financial support,” said Tom Russell, president and CEO, JA of South Central Pennsylvania.
This is the latest example of the investment already made in the Pennsylvania. AT&T invested more than $1billion in its Pennsylvania wireless and wireline networks from 2012 – 2014. This new location serves the growing number of people using their wireless devices to manage their busy lives.
The store encourages discovery and curiosity, bringing AT&T’s vision and personality to life. Many of the new elements came from the award-winning flagship store on Michigan Avenue in Chicago. They are now coming to other company-owned retail stores in the U.S..