FirstEnergy Corp. (NYSE: FE) has introduced the new “You First” campaign to build on its brand as a forward-thinking and customer-focused company that provides convenient solutions for saving energy. As part of this multimedia initiative, the company has launched a new microsite – – to help customers manage their energy use with specialized tools, products and services.

“Today’s consumers are expecting more from the companies they work with, and that includes their energy provider,” said Gretchan Sekulich, vice president, Communications and Branding. “At FirstEnergy, we’re prioritizing the things that matter most to our customers by helping them save money, increase energy efficiency and improve the value of their homes.”

Featuring people putting others first, “You First” advertisements highlight the ways FirstEnergy is delivering added value and convenience to customers. Digital advertisements have already begun, with radio, television and billboard advertising to follow throughout FirstEnergy’s service territories in Ohio, Pennsylvania, West Virginia, Maryland and New Jersey. The campaign will run through September 2017.

Advertisements also encourage customers to visit for information about smart technologies, energy-efficiency programs and bill-payment conveniences such as eBill and text alerts. The site also links customers to information about products and services available from their local utility, such as home repair services with convenient payment plans.