Team Pennsylvania and OIBD work jointly to promote the Commonwealth at overseas events, trade shows and conferences. One tool for doing so is the Expert Speaker Program. The objective of the series is to cultivate relationships with prospective investors by sending industry experts to speak to their peers about business opportunities in Pennsylvania.
The program was successfully piloted in 2014 and new opportunities to bring the series back are being explored. The success of this program can be measured by the amount of attendees of speaking engagements, number of meetings before and after and the generation of leads and multipliers.